Hilton Introduces New Hostel Brand: Motto By Hilton


Hilton Hotels debuted a new brand on Tuesday, a hostel-inspired, affordable urban lifestyle brand, Motto By Hilton. Motto will be Hilton's 16th brand, after they announced Tapestry Collection and the LXR Collection earlier this year.

Motto By Hilton

Hilton's newest brand, Motto by Hilton, is essentially a modern day hostel. But it eliminates the idea of rooming with strangers. And Hilton will admit that they aren't a big fan of the term "hostel" and instead think of Motto as more of an affordable urban lifestyle brand.

What You Can Expect

Here's your Hilton tell's us you can expect at Motto hotels.

  • Prime Locations: It’s about giving travelers access to the best location – being in the heart of the city and in the most popular neighborhoods.

  • Authenticity: What does it mean to be “here”? Locality breeds identity, community, and ultimately, a sense of place.

  • Affordability: Competitive rates that open the doors to cities and locations that travelers didn’t think they could afford.

  • Flexibility: One size doesn’t fit all — choice is paramount. Multi-purpose spaces are growing in popularity because of the flexibility they afford.


More specifically, here are the features we can expect from Motto:

  • Guest Rooms: With an average footprint of 163 square feet, the highly efficient rooms will include space-saving features such as wall-beds, lofted beds, segmented shower and toilet stalls, and multi-functional furniture that can be discreetly stowed when not in use.

  • Linking Rooms: Eliminating the hassle of coordinating travel for larger groups, Motto by Hilton hotels will have the option for guests to book multiple connecting rooms in advance.

  • Split-payments: Motto by Hilton hotels will allow guests to split payments between more than one person at the time of booking, avoiding the sometimes-complicated math exercise during checkout.

  • Connected Room: All Motto by Hilton rooms will be outfitted with Hilton’s Connected Room technology – the first mobile-centric hotel offering that allows guests to control features in their room (i.e., temperature, lighting, TV, window coverings, etc.) from their Hilton Honors mobile app.

  • Curated Sleep Experience: Motto by Hilton hotels will put an emphasis on a premium sleep experience. Whether it is a premium mattress; a Sleep Kit with eye masks, essential oils or vitamin bars; a white noise app; blackout window shades and sound absorbing materials throughout the room, Motto by Hilton is sleep-obsessed and prioritizes quality sleep for every traveler.

Where You Can Find Motto Hotels

The first Motto will be located in Marylebone, London. Construction will start in January 2019, with a 2020 opening date targeted. Hilton also has deals in various stages for markets like Lima, Dublin, Savannah, San Diego, Boston, and Washington DC.